Hello Lamp Post! is a new public art project that will let you communicate with post boxes and lamp posts without anyone questioning your mental health.
The public installation invites people to tune into secret conversations throughout the city and communicate through street furniture such as lamp posts, bus stops, bins and post boxes. The project will use the codes that city councils and public servants use to tell one object from another when a light bulb in a lamp post needs changing or a bus stop needs to be repaired or rerouted — for example, each post box in Bristol has a six-figure code, while storm drains have 14.
The idea is that people will be able to send a text message to these inanimate objects and watch them come to life. By sending an SMS to a certain phone number containing the word “Hello” + the name of the object + its code, the user will elicit a response from that object in the form of a question. This could be as simple as “where am I?” “What do I look like?” or “What’s the most exciting thing to do around here?” These conversation starters will encourage people to reply to the objects. People’s responses are then stored on an online database and fed back to others who text the same object. So the post box might say to a later texter, “someone once told me that the best place to get a falafel was on X street. Do you agree?”
The project, developed by London-based experience design studio PAN, was chosen from 93 applications as the winner of Bristol’s Playable City Award. It will be installed in Bristol in the summer before being toured internationally.
Ben Barker, co-founder of PAN Studio, told Wired that although the early stages will be pre-programmed, the idea is to keep the story quite slight and let people fill in the narrative themselves. “The biggest challenge is that first step. Once people are aware that they can interact in that way, the hope is that they could start building their own games and experiences.”
“We want to change the perception of a post box from something that might have become almost invisible to you in the street. Once you’ve talked to it you will always remember that conversation when you pass that specific location. We are really excited about that.”
In the studio’s pitch document, PAN explains that players are identified through their phone number (or email address or Twitter handle) so that the platform can acknowledge players who call again, offering new options for more experiences players or repeat callers to the same objects.
Barker says that the team will be engaging with the creative community through workshops to encourage people to set up their own games and treasure hunts using the platform. For example, someone might pick 10 objects in the city and seed each of them with clues to find the next one. There will also be an online platform that will visualize the objects and messages, to allow for non-Bristol residents to interact with the artwork.
The judging panel for the competition — who awarded the £30,000 prize — featured Imogen Heap, Google’s Tom Uglow and Claire Doherty of Situations.
Imogen Heap said of the winning entry: “I love this for its whispers on the street, guardians in dark corners, humanizing our cities’ appendages whose eyes and ears now have a voice. Vessels for an ever-evolving conversation, connecting us together. They were there all along!”
Tom Uglow added: “It points to a future made up of the physical objects already around us, the ‘internet of things’, and the underlying complexity is made simple and easy for people by just using SMS for this project. Poetry and technology combine to create subtle and playful reflections of the world we live in. It filled me with a childish delight.”
The piece will be built over the next few months and will be live in Bristol throughout July and August.